BEYOND MEAT
CAMPAIGN
Beyond wanted to show their consumers that their brand is the tastiest way to save the world. With their brief and core message, our group responded by creating the creative campaign,
“Bite by bite, bit by bit”.
With this creative brief and the core message, our team of four responded by creating the campaign,
“Bite by bite, bit by bit”.
We try to do small things everyday to make a difference to our planet, whether that be using a reusable water bottle or recycling or picking up a piece of trash on the ground. We may not always see or feel the difference we are making. With Beyond Meat, not only do you get a delicious taste of the difference you are making, you will also feel it making a healthy difference to your body bite by bite, bit by bit.
Magazine Ad
Packaging
Contest
OOH: Street Banners
Imagine walking on the street and passing by these banners. As you keep walking, the beyond meat burger gets eaten up and the city smog starts clearing up. As you walk, you will see the progression and difference the difference you can make by eating a Beyond Meat burger. The city skylines will change images depending on the location of the banner, in this example, the city is New York and therefore the banner includes an NYC skyline.
Video ad