CHEERIOS

What: Instagram Ad, Carousel style

Why: To promote the deliciousness of Cheerios and how much they are loved by their consumers. To evoke a comedic feel and will encourage the viewer to swipe through and engage with the content. Lastly, to revive Buzz the bee and his original design compared to his 3D version now. This allows the audience to appreciate and see the history of this iconic bee and his roots.

Who: For lovers of Cheerios — it made me crave the cereal. For those who have never tried. Hopefully, they will try after seeing this ad.