Crocs

BRAND REPOSITIONING

Crocs is seen as the meme shoe, no longer the comfortable, versatile, sandal. Instead of trying to convince society that this shoe is NOT ugly, let us embrace its unique and ugly design by not giving a f*ck.

CROCS

BRAND REPOSITIONING

Prompt: Revive a dying brand

Brand: Crocs

Mission: To change society’s perception of Crocs.

Big Idea: Embracing their perceived ugliness by promoting the idea of “DGAF”, **Don’t Give A F*ck!** Not a style but a statement.

Execution: 1 minute commercial

CROCS

BRAND REPOSITIONING

Prompt: Revive a dying brand

Brand: Crocs

Mission: To change society’s perception of Crocs.

Big Idea: Embracing their perceived ugliness by promoting the idea of “DGAF”, Don’t Give A F*ck! Not a style but a statement.

Execution: 1 minute commercial

Big Idea: Embracing their perceived ugliness by promoting the idea of “DGAF”, **Don’t Give A F*ck!** Not a style but a statement.