MAKING THE MUNDANE MAGNIFICENT
—TOAST—
Making the Mundane Magnificent was an assignment created in my M-School Institute of Marketing class called Production Tools and Techniques. Over the course of 14 weeks we were to create a movie poster, Instagram account and finally a 3 minute short film for our subject. My group consisted of two other students and we chose the object Toast as our mundane object.
Here’s why:
Take out the bread, put it in the toaster, press start. But is it really that simple? Morning after morning, millions of people continue to go through the process of making toast for a simple breakfast, but most don’t realize how complicated it might actually be. Mastering the perfect slice of toast, butter and all, takes hard work and focus. This short film is here to make you stop and think: maybe we shouldn’t take this mundane activity for granted.
Over the first seven weeks of the course, our group and I worked on a poster to announce our short film. The design concept of our poster is very simple and clean which is quite ironic considering that huge chunk of the film is about mistakes and the mess made while attempting to make toast. The color of the toaster is red to represent the alertness and comedy as the tone of the movie
